HauteLab operates under Lakewood media Limited, a UK-registered company established in 2013. That’s over a decade of digital work behind us — and the luxury adult sector is where some of our most meaningful results have been built.
The niche found us before we went looking for it.
Our founder, Adam, first encountered this space through City Butterflies, one of London’s most respected and longest-established escort agencies — and, to this day, nearly ten years on, one of our most trusted and longest-standing clients. We rebuilt their entire digital presence from the ground up — a new platform, a new brand direction, and solid technical foundations. The rankings followed. They secured some of the strongest positions available for their target terms, and they’ve held them.
We hadn’t planned to specialise here. But that work travelled.
Other agencies began to find us — not through advertising, but through reputation. Each one arrived with a similar story. Years of SEO fees paid to agencies with little to show for it. Link profiles that hadn’t moved. Content that looked like it had been generated and dropped onto a page without anyone reading it first. Websites built on insecure systems with no room to scale and no one accountable when things went wrong.
The problem wasn’t a lack of demand in this sector. It was a lack of agencies willing to do the work properly.
Most reputable digital marketing agencies won’t touch this niche. That leaves luxury adult businesses choosing from a very small pool — and we’ve seen the consequences of that first-hand.
By 2024, the demand we’d quietly built across our other agencies was consistent enough to warrant its own identity. HauteLab launched as a dedicated agency — and with it came something we hadn’t been able to do before: talk openly about the work. For years, everything we’d built in this niche sat under our other agencies, deliberately kept quiet. Discretion was the whole point. But that also meant a body of work we were genuinely proud of had no home, no name, and no voice.
Launching HauteLab changed that. For the first time, we had an agency built specifically to showcase this service — honestly, professionally, and on our own terms.
